Hi, I'm Paula Richardson, Your Sales Coach & Mentor

Would you like to unlock your own unique way of selling?

Selling that feels natural, comfortable & feels like YOU.

Selling that takes away the stress and drama and REALLY WORKS.

You probably started your business from a place of passion (I know I did). You know you are good at what you do and you love doing it but what you might not love is selling!

Even if you don't love selling now, you have to become very good at selling very fast, because without continuous sales, your business just isn't sustainable.

BUT what if selling makes you feel uncomfortable? What if selling makes you feel awkward or nervous?

What you can do to overcome these feelings around selling, is to start getting help and support, right now, so you can make more sales, much more confidently and much faster.

Work with me and I’ll use personalised coaching and training to help you develop 'Your Sales Code'.
A selling style that works with you, not against you. Your own, unique approach to selling.

I'm known for helping entrepreneurs, just like you, to develop simple selling conversations that are natural and effective. Nothing complicated or nerve-wracking, nothing clever or sleazy.

I don’t use scripts or pushy tactics (because these never work)...just confident & effective selling approaches that feel personal & natural to YOU. 

I will show you how to transform 'uncomfortable' into 'courageous & confident' and together we'll have you selling happily and effectively.

We'll work together to create 'Your Sales Code' - a code that works for you.

We'll make it uncomplicated, ethical and natural.

I've helped hundreds of people to sell confidently and successfully, even if they didn't think they could.

Results will come quickly when you feel good about selling.

two people having coffee and working

You'll stop feeling stressed about selling and your sales will get better and better.

You’ll start to embrace selling and you'll see your business flourishing in the way you really want.

You'll have me as your greatest cheerleader - training, coaching and keeping you focused and buoyant.

Don't just take my word!

Have a look to see what some of my clients are saying...

Paula has helped me expand my understanding of; who my ideal clients are, refining my purpose, making changes to the services I offer so they are more attractive and valuable, and creating a process to walk potential clients through so they become booked clients.

Katy Howe

Katy Howe

Katy Howe Photography (Brand Photographer)

I worked with Paula for help and support to make the process of self-promotion a little less overwhelming and painful.
She has not only helped me to identify how I can improve my sales skills but it has also helped me to realise what I already do well. This has increased my confidence to make, what might appear to be small changes, which have resulted in more sales.

Lynn Ward

Hayley Hollands-Wilkins

HHW Speech and Language Therapy (Speech Therapist)

Paula has made a real, positive impact on how I manage my small business and how I approach sales and marketing.

I have not only increased sales but increased my confidence to become the salesperson that I need to be. Thank you Paula! 

Penny Smith

Penny Smith

Team Talk UK (Autism Coach for the Workplace)


I just want to thank you for all that you have done for me this year and how much you have helped the business and me personally!

Vicky Anderson

Vicky Anderson

Vicky Anderson Ltd (Rural Training & Business Services)

Let's get to know each other a little more...

Join my Facebook Group, The Business Women's Café

Follow me on Instagram or LinkedIn

Or we could be Sales Friends (see below)

Join my mailing list and become a

'Sales Friend' - this is what you'll get:

  • useful and interesting sales news & views

  • nuggets of sales wisdom

  • hints, tips & tricks for better sales

  • freebies and offers

I won't be in your inbox every 5 minutes, but I will be a regular visitor when you're ready for a quick read with that cuppa. 

Pop your details into this form & let's start our Sales Friendship!

Copyright 2025 Your Sales Code,

Co Durham, United Kingdom. All rights reserved.